Do you know the feeling when you unexpectedly find something useful like money in an long unworn piece of clothing? Or an item of jewellery you thought you had lost, but found between your couch pillows? Well, I recently had that feeling after my DSTV was disconnected. You can’t see the good feeling here can you? Well initially neither could I. I thought, what am I to do with all the time I used for watching TV and how would I ever get my entertainment fix now. Now, I would have to make conversation during my mental down time after a hard work day. Uugh!
A few days into my TV withdrawal, I began to feel a clarity of mind. An un-cluttering if you will. There was an emptiness that I really enjoyed. My short term memory area felt like it just had an upgrade and now has a lot more space. I now certainly had time to ponder upon this weird and strange mental phenomenon. I realised the best thing about not watching DSTV, is not seeing any advertising at all (even the fast forwarded ones for those with a PVR). I have had approximately four weeks of no adverts, and it feels wonderful. It is my unexpected benefit.
Advertising and marketing have a way of consciously and maybe subconsciously occupying your mind with things you don’t really need but now want. For example, I was quite happy with my iPod until I discovered that a new and better iPod was now available. I somehow found myself convincing myself that my iPod was now old and maybe does need to be replaced. I was buying this logic, fortunately I caught myself in the act and put an end to it. My kids would see a KFC advertisement and then would want to have KFC to eat. Predictably, the next time we drove pass a KFC guess what the kids wanted.
Now, since my family and I have minimal exposure to advertisements, we have alleviated all these unnecessary wants and cleared our minds from its clutter. It sounds crazy, and you may think it does not affect you but it does in ways you don’t even realise. Even if you dont give in to the ads by purchasing the product, your mind uses time and energy to consider it and make decision about it consciously and maybe unconsciously. Whereas in this case, “out of sight, out of mind” rings very true. So I challenge you to take month off from viewing any commercials and let me know how you feel.
Bye 4 now